In the same vein, Papa John’s shows off its product to cater to people who love the look of a mouth-watering pizza. □□ As a valued reader, you can save $800 if you act now! Sale Ends Friday! CLICK HERE TO LEARN MORE Sometimes it’s best to let the product speak for itself. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. Little Caesars takes that route by showing off a close-up of their new stuffed crust deep-dish pizza.Īs a small business marketer, you can probably only pick one or two events to attend each year. However, sometimes it doesn’t hurt to let the product image speak for itself. It can be effective to have a call to action to help describe a product and get visitors moving. With seasonal changes that bring about new dishes and menu updates, you can swap out Facebook cover photos to showcase what’s new on the menu, along with new promotions. #4: Appeal to the SensesĪny business in the food industry (restaurants, catering, etc.) has a stellar opportunity to grab attention using enticing photos of their mouth-watering offerings. Put some brand personality in your Facebook cover photo. MailChimp uses its cover photo to show off the company’s personality, along with some clever use of negative space to fix your attention. Your cover photo is a great spot to showcase content that aligns with how you present your brand in other places online. #3: Express Your PersonalityĪny kind of visual content is a huge part of marketing, and it’s one of the best avenues to show off who you are and the personality behind your business. Lee Odden’s team at TopRank Marketing shoots for the same impact. Can you describe your business in one second? That’s exactly what EYStudios did with a recent cover photo: a sharp and impactful one-liner that expresses who they are and what they can do. #2: Share Your Value PropositionĬould you define your business in a single second? One of the best and simplest ways to spice up your Facebook cover photo is to challenge yourself to find creative ways to one-line your value proposition and present directly to the people who find your brand on Facebook. While the product is front and center, a Happy Birthday suggestion is also present. It’s subtle, but you can use this tactic to paint your product in a way that says, “this is something special.” It’s a clever way to position the colorful display, because we all know someone with a birthday coming up. In this cover image, Edible Arrangements puts its product front and center with a “Happy Birthday” message in the background. When you show off your product in your Facebook cover image, you’re planting ideas with your customers that can inspire them to engage with you. The same opportunities exist with photos. You hear a lot about using video to show how people use a product or service. Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS #1: Inspire a Purchase Discover twelve unique ways to use Facebook cover images for business. In this article, you’ll discover 12 creative ways to use your Facebook cover image for business. Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action. Wondering how other businesses are using Facebook cover images? Do you want to do more with your Facebook cover image?
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